Before the police could arrest him, Jim drove the 1st Morgan sports car into the Forbidden City in Beijing. He launched the import business of the classic British sports can using the publicity he garnered.

This was in 2007, a couple of years after he had arrived from Singapore where Jim had launched his PR agency in 1995. Over a 25 years Jim has built companies by building brands, and was even hired by Lotus Cars UK to be the interim CEO in China.

Fast forward to 2025 and Jim is the producer of The UnNoticed Entrepreneur podcast, author of 3 books, partner of the NatWest Accelerator hosting a co-branded podcast.

He is also a business consultant, spends too much time tinkering with AI, and enjoys helping entrepreneurs to get noticed.